SEO stands for Search engine Optimization. And in this article we’ll look at how to improve your own SEO plan, which covers the steps taken to make your site easily visible in the results page of a popular search engine.
For years now the only way you could get on top of the search engines was by hiring a team to do it for you. Today it’s much more cost effective and you’ll find many companies who do just as good a job. As you’ll probably have already noticed the competition is growing on the internet. And if you don’t know much about search engine optimization, it can be hard to know where to start.
The best method for improving your SEO is to build a strong backlink to your website from other websites which are related to your main subject or niche. This works best if you have something interesting to say about your business and what’s more the links should be reciprocal. That means that if someone else gives you a link they will also give you a link in return.
But there’s a downside to link building – it can take up quite a lot of your time and effort. There’s one technique that’s especially effective called ‘link farms’.
It sounds like a bizarre idea, but it actually works by giving your link out to thousands of other websites, and then submitting your URL to hundreds of different kinds of directories. The idea is to put a lot of different sites in front of your links and then to link them all back to your main site.
You need to make sure you always get quality links from reputable sites – which are often ranked very high by major search engines. Otherwise you’re wasting both time and effort with your link farm. The link farms aren’t always listed on the first page of the search results, so if a website is linked back to yours from another page, the search engines think it doesn’t matter.
And it’s an important thing to remember that links from other sites won’t automatically count towards your SEO, and that in some cases it may even hurt your ranking. They can be placed by the same page that linked them, or they can be placed by another page’s link page.
So you need to check your incoming links before placing them back. to your main page and try to get a feel for what kind of link you need. And then to get a good quality link you can buy links, which are much easier to obtain than free links.
If you buy a link, it’s best to go straight to the source, because the quality of the link and the anchor text (the words or phrases that link back to the page) are much more important. A good example of this is the page in Google, which has the largest number of searches per day. Each and every click lead directly to the main page.
Once you’ve got a few links, it’s easy to get a better handle on how many you need. And once you’ve started getting good results you can begin linking in other ways. I suggest you link back to your main page at least once, but sometimes twice, and more often if you have more links from other pages.
When you build more quality link, you should also try to make sure that the links are reciprocal – that is they point back to your main page and not to another page. And don’t forget to include the correct anchor text in your link.
There are a lot of link farms available which claim to offer reciprocal links, but it’s worth remembering that a lot of them are just trying to sell their product. The quality of these links is very low.