Internet Marketing For Beginners: Introduction to Sales Funnels
Generally speaking, Internet Marketing is simply the selling industry that focuses on selling businesses online, but sometimes it’s also a highly precise term involving those seeking to become rich quick on the web. The reason why you can get lost when attempting to understand the subject is because there are several sub-categories under Internet Marketing. If you want to break down the subject into simpler terms, it would be easier for you to comprehend each sub-topic and its specific aspects. When breaking down the subject into smaller parts, it makes the task of learning all the necessary details much more manageable.
Let’s start off with the basic definitions: Internet Marketing (also called E-Marketing) refers to the use of websites, emails, and other types of mediums to advertise and promote products and services. The most popular form of Internet Marketing is through the use of Search Engine Optimisation (SEO). One example of this would be using certain keywords and phrases in your internet marketing campaign. In the context of SEO, you could use search engine submissions, directory submissions, blog postings, press releases, and the list goes on. Internet Marketing companies are always at work to improve their services in order to help people succeed on the web.
Now, let’s delve deeper into the various sub-categories of Internet Marketing. For one, the most popular sub-category of Internet Marketing is Affiliate Marketing. Affiliate marketing happens when a business rewards its affiliates (that is, who make sales for them through their efforts). Common examples of affiliate programmes are PayDotCom and Commission Junction. With this kind of internet marketing, you are rewarded for making sales for the business on whose behalf you generated traffic and sales.
Another type of Internet Marketing is known as Social Media Marketing. This is perhaps the most overlooked sub-category of Internet Marketing because initially people did not pay much attention to it because the primary purpose of social media marketing was to create buzz about brands rather than make money. However, as time went by, more people have come to understand that making money through social media marketing does indeed work and therefore this sub-category of online marketing has now become one of the most widely used ones.
The first way through which you can make money through social media is through creating Buzz. Buzz is the creation of awareness in a particular niche or market through digital media such as blogging, blogs, videos, podcasts, and wikis. This is done through engaging your audience with interesting information and engaging them in a lively discussion. You do this by answering questions that they may have, giving out insightful information, and generally making yourself sound like an expert in your field so that you can prompt even more debate and discussion. You do these activities so that you generate traffic to your site through social media and SEO.
Next is link building. Now, there is nothing to be ashamed about when it comes to link building. In fact, some internet marketing gurus consider link building to be one of the most important ways of making money through internet marketing. Link building involves creating quality content in an article directory, creating quality links in blog comments and forum discussions, and generally making sure that people know about your content in a non-promotional way, that you are not selling but providing useful information to interested parties. Another way is through seo, which is another form of link building, although this is not limited to it. SEO is basically the process of making sure that your site is visible in search results for certain key phrases.
If you want to use social media to make money through internet marketing, then you would need to make sure that the content you create on these sites is focused on a specific niche. For example, if you are into the dog grooming niche, then you would not want to seo for dog grooming sites and content. On the other hand, seo experts may be able to do well in this niche and have a thriving business. It all depends on the niche you choose and how much traffic you can attract there.
As mentioned above, making money through internet marketing requires a marketer to have a clear understanding of what their niche is and how to target that market. Without a target niche, a marketer will not be able to determine how much advertising or affiliate marketing they should do to bring in money. This leads into sales funnels. Sales funnels are simply a way of funneling the traffic from your niche to your sales page.