Google Places & Search Engine Marketing

The secret to online success is to use both SEO and link building. You want your site to rank highly on the search engines. But you also want to be listed in the organic listings, which Google prefers because it means people actually visit your site and make a purchase.

So what do you do if you’re not that savvy in the search engine marketing area? Here are some tips:

Submit your website to directories – Search engines will get your key phrase from these sites. Go ahead and submit your website to these so you can get targeted traffic.

Submit your website to social bookmarking sites – While you want to submit your site to directories, you also want to get links from these sites. The bookmark sites will help you rank higher for your key phrase. Again, you want these links to be to your own page rather than your competitors.

Link Building – One way to build links is to buy links. SEO professionals do this all the time. However, don’t just buy your own links. You want to build links to your own pages rather than a competitor’s page.

Make sure that your keyword isn’t linked to another page that’s already competing for traffic. You may think that they are a good page but your keyword is actually on another page that have no business linking to your site.

Pay per click advertising – PPC advertising is a good place to start. You’ll pay a price per click on Google and you’ll pay a price per click on Yahoo. This can work well if you’re new to SEO.

Ask – Get other websites to link to yours with reciprocal links. This works great as long as you’re linking to your own site, not someone else’s.

Your own – You’ll want to create a great landing page for people to visit that has your keyword in it. You should then ask others to link to your page with your keyword.

Don’t forget about social bookmarking sites – Many of these social bookmarking sites will allow you to promote your pages without being a member. In addition, many of these sites will allow you to have an opt-in box where people can sign up for your newsletter. This can be a great way to keep in touch with your subscribers.

Word-of-mouth – Don’t forget about getting referrals – friends, family, co-workers, and even acquaintances are just as good a source of traffic as SEO professionals. However, they need to know the best places to get their traffic, and you should get them to know your link.

Link building is one of the most important elements of getting ranked high on the search engines. Learn more about link building techniques and read the information on this page to see how they can benefit you.