Digital marketing is a new advertising platform that every business is using now.
After all, most people are found online and this kind of marketing gives you the chance to interact with them and tell them why you are the best in what you do.
The good thing about digital marketing is that there are so many approaches you can take.
This helps you reach different people and the chances of getting positive results in terms of conversions and return on investment are high.
What are some of the strategies that work?
We spoke to Chicago based SEO firm Digital 91 to see what they would recommend for a new business getting started with SEO.
Here is a look at the ones you need to try.
1. Search Engine Optimization (SEO)
SEO refers to the process of optimizing a website so it ranks highly in search engine results. With recent studies showing that 93% of all online experiences begin with search engine searches, you know this is a very important strategy.
In fact, it is arguably the most important of them all. It is a strategy that works for anyone on the web. Whether you have a business website, a blog where you share your passion or any other kind of online presence, you will benefit from having an optimized site.
There is a lot of work that goes into Search Engine Optimization. From the architecture of the website to its content to what is featured on other websites about it, SEO is not easy. It is best left to professionals. Find a good digital marketing agency and let them handle all your SEO needs.
Before you know it you will have your website ranking high on search engine results when people search for related phrases. Traffic to your website will increase and so will the sales and your business will grow. Everyone should have a good SEO strategy.
2. Social media marketing
Gone are the days when businesses had to be formal with their clients. Now is the time to get social and all businesses need to embrace this. You need to have business profiles on the main social media sites.
But having the pages is not enough; you need to stay in touch with your followers and use this platform to advertise yourself. Social media marketing can increase traffic to your website and generate many leads.
With a good social media marketing strategy, you can make it big within no time. Some of the social media sites every business should make use of are Twitter, Facebook, Instagram, Snapchat, Google+, LinkedIn and Pinterest. Feel free to use as many as you want to connect with your target audience.
3. Email marketing
This old form of digital marketing is still one of the best. It involves sending emails to target clients to convince them why you are the best. Mostly, email marketing is used on people who have shown interest in what you offer like those who have purchased in the past. These people are easier to market to and are more likely to buy. Use this strategy to advertise offers and promotions and they will be more than glad to buy. Ensure that your emails are informative and interesting without being too salesy. This way, people will actually read the emails and not just ignore them. Also, avoid sending emails at all times as this can be considered spammy.
4. Pay per click (PPC) advertising
There are various kinds of PPC advertising. The commonest one is on search engine results where companies pay to be ranked at the very top of related search results.
You will rank highly but not due to SEO. Rather, you pay for it. Every time a users clicks on this link and visits your website, you pay a specified fee. Another form of PPC is through Facebook ads. These are a form of paid social media advertising that enables people to find your social media page easily and from there they can connect with you.
5. Affiliate marketing
This is a simple way of promoting your products and can significantly increase your sales.
It involves working with affiliate marketers who have their own websites. They use the online platforms they have to promote your products and for every sale made after someone visits their website you pay them a specified amount as commission.
Other than increasing conversions, affiliate marketing is a form of digital marketing that is good for SEO as well. This is because it provides inbound links with are an important consideration when ranking websites.
Thanks for checking out our article, we hope you found it valuable.
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